REPORT: UK MARKETERS MISSING OPPORTUNITIES TO ENGAGE
- 85% of UK Email Marketers Collect Data they don't use
Deliverability service provider Return Path recently published "Creating Subscriber Experiences That Maximise Returns". The report is geared specifically for UK marketers, and provides findings from a recent survey they ran. A key finding: the majority of marketers are collecting data they aren't making use of in their email marketing programmes. It's important to only collect the data you need to send an email, and use that data. I've written about optimising your opt-in form to attract the right subscribers, what information to ask for and how using this data can make your emails more relevant, targeted and timely.
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INBOX/OUTBOX 16-17 JUNE "THE FUTURE OF BUSINESS COMMUNICATIONS"
- Newsweaver presenting "7 Critical Steps to Maximising Your ROI from Email Newsletters"
Inbox/Outbox is a fantastic event centered around email. I'll be speaking about newsletters. More specifically, how email newsletters can offer one of the highest ROI channels available to marketers. They can help with customer retention rates, as well as convert prospective customers. I'll be providing strategies to help marketers increase readership and engagement; including the use of micro sites (back pages). Registration for the entire event is free, here's the programme, read more about the event, and register. Hope to see you there!
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June 2009: In Hot Topic I take a look at 
