by denise cox and Ellie Cook
St George’s, University of London is a unique health sciences university
with a stellar reputation as an academic and clinical hub serving South West
London and beyond. It attracts students from throughout the UK and
internationally. Using Newsweaver, St George’s has started using email
newsletters to stay in touch with candidates while they decide which university
Ellie Cook, Student Recruitment and International Student Support
Officer for St George’s, University of London, wanted to set up a suite of email
newsletters that would keep the university front of mind at every point in the student
university life cycle – from recruitment, application, offer to attend, and as student
The first in the series of newsletters St George’s wanted to create
would be targeted at candidates who had offers to attend courses such as
radiotherapy and physiotherapy. The newsletter template design needed to work for
this series – as well as meet the ongoing requirements of the complete suite of
publications the university had planned.
Because articles inserted into the various newsletters were often very
similar, St George’s needed a central archive so the editor could easily access
and edit articles before inserting into a new publication.
Newsweaver first created a very flexible wireframe template for St
George’s that could expand as needed. The challenge of easily reusing content
was addressed through the use of the Newsweaver content library. All articles
and images inserted by the editor are automatically copied into the content library and available for reuse in every new publication. Ellie says articles
are about 80% the same across different courses, so after copying one down into
the latest publication she tweaks it as needed. “Newsweaver’s wireframe template
and content library are essential to our publishing process because they have
reduced the time it takes to create new issues. Plus, Newsweaver is so easy to
use that I am training up our own staff on how to use it”.
With open and clicks rates consistently in the 60–70% range, it is
clear that St. George’s are providing timely, targeted and relevant information.
Ellie says they have been monitoring student networking sites to get feedback
on the newsletters: “We have had positive mentions about the personal touch our
series provides. This is exactly the impact we wanted to have.”
Watch out for April's edition of
Springboard where we feature www.knuttelprints.com as our customer case
study, and show how they have cleverly used their Facebook page to grow
their subscriber database.
If you would like to take part in a Newsweaver Customer Case Study please contact firstname.lastname@example.org.