To maximise the personalisation function in your Newsweaver account you may need to import and store more unique information against your subscribers such as behavioural data or individual preferences. Personalising email newsletters and flyers with relevant content is known to significantly increase subscribers’ engagement as it acknowledges the relationship you have with your readers. To do this, you first need to create custom subscriber fields.
In your Newsweaver account, there is a number of existing default fields which can be populated with subscriber information during the mapping process of an import. Some examples of these default fields include: First Name – Last Name – Email – Company – Phone Number etc.
These default fields are simply a guide to the information that can be stored in your Newsweaver account. If there isn’t a relevant field for more unique information you wish to store then you have the option of creating an additional custom subscriber field.
To view these default fields, go to the Subscribers tab and then the Fields sub-tab
These default fields are simply a guide to the information that can be stored in your Newsweaver account. If there isn’t a relevant field for some new information you wish to store then you have the option of creating an additional custom field.
To create a custom subscriber field
Click on the New Subscriber Field link
This brings you to a new page with options for creating a new custom subscriber field.
For this example, we will create a new custom subscriber field called “Account Manager Name”. Type this into the Name Section and from the Drop-down menu; decide on the format (text, number, date, etc).
Once you do this, hit save, which will return you to the Fields sub-tab page. At the end of this page, you will see your new field under the Custom Fields Section.
To Manage Custom Subscriber Fields
Custom subscriber fields are not editable. If you wish to stop using one, click on the “Lock Field” link.
When you click on the Lock Field link, a message will pop up asking to give a reason.
You are now able to create and manage custom fields.
For more information watch the video