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Personalised emails can have a huge impact - a recent study revealed a 57% higher rate of conversion for those that added personalisation to their campaigns. However, 'lack of data' remains the top reason marketers don't personalise. Here are tips to help you identify your data sources, along with ten personalisation ideas.
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Here's a step-by-step guide showing you how to add personalised elements to your flyers and newsletters in your Newsweaver account.
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“We’re seeing a steady increase in open rates allowing us to achieve the internal communications goals we set for ourselves”
Denya Dessena, Communications Project Manager, G4S
G4S, the world's leading security solutions group, needed a system that's easy to use and allows for data segmentation and targeting. All email templates had to be designed in line with G4S’s branding guidelines. Plus, G4S needed to restrict access to sensitive internal content sent to employees.
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When: Wednesday, 1st February 2012, 3pm (GMT)
Duration: 45 minutes including Q&A
Host: denise cox, Lead Email Consultant, Newsweaver
During this informative free webinar, denise cox, lead consultant with Newsweaver will take you through the steps needed to personalise your emails. You will also learn why you should personalise, what data to use and which are the most powerful elements of your email to personalise.
REGISTER NOW
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