Before you sit down to create content for your newsletter, read denise cox's four easy steps to follow when creating written content for your newsletter and make sure your content is compelling enough to increase engagement with your readers.
Content isn't just the written word. There is visual and audio content as well. There is no question that the use of images in your email will enhance the look and feel of your newsletter - especially when it comes to attracting attention to your calls to action. So, it is important to prepare your images so that they will appear at their best.
"By using a microsite for our email newsletter, we can put as many articles as we want into each issue." Eleanor Buckley, SFPA
Sea-Fisheries Protection Authority (SFPA) uses email newsletters to reach local and regional staff. The challenge was how to present a range and depth of content. They designed a template that made use of microsite technology to feature a depth of content through the use of the summary and article back pages.