Your in-house database of subscribers is perhaps your most precious resource. That's because it's one of the most effective tools you have for taking prospects through the sales cycle and becoming customers. Here are 5 simple tips for increasing the size of your mailing list.
A good sign-up form is essential to attracting new readers and will serve as the engine that drives the growth of your database. This step-by-step guide shows you how easy it is to create your own sign-up form.
Marketers use 'bulk email' to describe the sending of broadcast emails. It’s how many marketers communicate with customers and prospects. But, why not move beyond the broadcast mentality and increase the results of your campaigns?