http://Newsweaver.newsweaver.com/thebusinessofemail en-us 02 Nov 2011 12:00:00 GMT 02 Nov 2011 12:00:00 GMT http://Newsweaver.newsweaver.com/thebusinessofemail/rss.xml Newsweaver spettit@newsweaver.com (Newsweaver) support@newsweaver.ie (Newsweaver) 60 true http://www.businessofemail.com/19xxvkjzxmj?rss=true 21 Jun 2010 12:00:00 BST 515fa3b9ae96049fb18c79c97cbbfed0 Articles Hidden from Front Page <span style="color: #008cd2;"><b>Jane Marchand - Customer Relations Manager<br /></b></span>A true Francophile, Jane took her languages degree upon leaving university, straight to France where she delved into the wine industry for 18 months.  Moving back to Ireland Jane utilised her language skills in customer relations cutting her teeth firstly in Siemens and then in Apple.  In her 5<sup>th</sup> year with Newsweaver as Customer Relationship Manager, Jane brings a wealth of communications, relationship and training knowledge to the table.<span style="color: #008cd2;"><b><br /><br />Sue Pettit - Customer Relations</b></span><b><br /></b>Sue is a media graduate and began her career in the <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city> where she spent four years with Cable & Wireless managing accounts for blue-chip clients such as Kvaerner and IBM.  She made use of qualifictions when she moved to Butterworth Legal Publishers for two years.  Moving back to Ireland, she spent a further four years in the world of below-the-line marketing and sees her move to Newsweaver as a natural extension of her key skills in client management and communications.<br /><br /><span style="color: #008cd2;"><b>denise cox – Lead Email Consultant</b></span><b><br /></b>denise cox is Newsweaver's Email Communications Specialist. She has over a decade of experience in best practice/best results email communications. She is a recipient of the IIA's overall Net Visionary award, has won accolades for both her blog and newsletter and is a member of the DMA UK’s Email Marketing Council.<span style="color: #008cd2;"><b><br /><br />Patricia O'Leary - Senior Technical Support Specialist</b></span><br />As a member of the Technical Support Team, Patricia took the skills she gained from working in the fast-paced environment of Yahoo! and brought them to Newsweaver in March of 2008.  A graduate of University of Limerick Patricia emerged with a BA in Languages and Computing.  She has taken on a key role within the customer training programme and has been instrumental in setting up the <a target="_blank" href="http://www.businessofemail.com/4cso03gge8s">Newsweaver Online Training Centre</a>.<span style="color: #008cd2;"><b><br /></b></span><br /><strong><span style="color: #008cd2;">Liam O'Callaghan - Key Account Manager</span></strong><br />Liam is Newsweaver’s Key Account Manager and has been with Newsweaver for over five years.  He works with sales, marketing and communications departments in both local and global organisations in defining their email marketing requirements. The core of Liam's experience is email engagement and how to grow the bottom line. Customers include global FMCG brands, local government, media and international franchise.  He previously worked with Apple Computers and in the IT recruitment industry for over seven years.<br /><br /><strong><span style="color: #0000ff;"><span style="color: #008cd2;">Marie Moynihan -  Marketing Manager</span></span></strong><br /> Marie has more than a decade of marketing management experience, working for both marketing departments of IT firms, as well as advertising agencies.  Most recently, she was Product Marketing Manger for banking software provider S1 Ireland, and played a leading role in the launch of SI’s new product launch in EMEA, Asia-Pacific and US.  Marie previously worked in the United States at Rational Software (now IBM) as Marketing Manager, where she streamlined messaging and positioning across ten different business units.  She built her marketing expertise in working for a number of leading advertising and direct marketing agencies in Boston, MA.  Marie graduated from Trinity College Dublin with a BSc. in Management.<b><span style="color: #008cd2;"><br /><br />Mossy O'Mahony - Product Manager<br /></span></b>An Dublin City University honours graduate, Mossy took his Business, Computing & Finance degree to Paris where he was part of an exclusive graduate programme.   Here, as a business development consultant, he helped Irish companies to identify market opportunities and execute market entry, particularly in the European ICT sector.  Having worked with Lincor Solutions as French Sales Manager he assisted them to become the number one provider in France for Point of Care Information System for Healthcare.  Since joining Newsweaver in 2008, Mossy has helped many of Newsweaver’s clients to utilise email to build lasting relationships with their clients. http://www.businessofemail.com/1aejicg9gb8?rss=true Before you sit down to create content for your newsletter, read denise cox's four easy steps to follow when creating written content for your newsletter and make sure your content is compelling enough to increase engagement with your readers. 12 Oct 2011 12:00:00 BST 7378ce52e852537346fb577c49d8ebb8 Improve Results denise cox Before you sit down to create content for your newsletter, read denise cox's four easy steps to follow when creating written content for your newsletter and make sure your content is compelling enough to increase engagement with your readers.<br /> <span style="font-size: 13px; color: #ff0000;"><strong>Step 1:  Establish tone and style</strong></span><br />Tone and voice should be established before you publish a newsletter, and should tie into the overall communications strategy.  Do your articles need to be similar in tone to the content presented on your website, or indeed to the content you present in your other company marketing materials?  If so read on...<br /><br />The two most common tone choices:<br /><br /><em>Casual: </em>  Making your newsletter personal and conveying information to the reader in a more casual style can really engage your readers. For example, reflections by the CEO are more casual than an article about the CEO. Also, a case written in the first person, by someone who has successfully used your products and services is a good example of engaging potential customers.<br /><br /><em>Formal:  </em>We’re not talking cold and clinical here – we’re talking about conveying more of a virtually warm, yet business-like handshake to your readers. You are conveying the information they need – in a timely, easy-to-read manner. You can open with an informal welcome from the editor, while still providing the necessary facts and figures in the accompanying articles.<br /><br />Mix it up!  Many newsletters mix their style and tone based on what the article needs to convey. For example the newsletter could include a casual letter from the editor written in the first person.  It could also include a more formal letter from management as well as a case study written in a friendly Q&A style, with personal fun questions mixed in.<br /><br /><span style="color: #ff0000; font-size: 13px;"><strong>Step 2:  Select relevant images to accompany articles</strong></span><br />In today’s inbox it is quite possible that your email will be viewed with images off. But don’t stop using images – they’re an important part of adding interest to the article, getting attention and engaging with your readers.  Here are some tips for using images:<br /><ul><li>Pick images that compliment the article and draw the readers into the article; don’t forget to use images that match the tone and style of your articles.</li><li>Take care not to populate your newsletter with only stock images. If you do use them, select ones that highlight the actual meaning of the content. </li><li>Your article should include a reference to any photos – noting details about the photo and who appears in it. This lets readers know what they’re missing and encourages them to turn on the images.</li><li>Fill in the alt tag with a short description of the image, and also give your image a name that is relevant (such as companypicnic.jpg). This will inform people of what the image is, should they have images turned off.</li></ul><span style="color: #ff0000; font-size: 13px;"><strong>Step 3:  Make content scannable  </strong></span><br />In writing and assembling your newsletter, remember people scan emails and make decisions in seconds whether to engage (click) or not.  To encourage engagement with your content:<br /><ul><li>Write and lay out your articles so they are easy to scan. Try to stay within 25-50 word paragraphs, otherwise the text will appear dense and can’t be scanned.</li><li>Make use of bullet points, italics and white space to draw attention to the most important takeaways in your article.</li><li>Use your synopsis or summary as an opportunity to sell the sizzle of the article, which turns into a click to read the full article. Keep it brief - under 45 words, and avoid simply copying and pasting the first paragraph of the article as the summary.</li><li>Make the most of article titles to help guide your reader to the summary – which will lead them to ‘read more.’</li></ul><span style="color: #ff0000; font-size: 13px;"><strong>Step 4:  Check grammar and spelling</strong></span><br />Don’t forget to spell check and grammar check. This is an important element of creating trust and branding with your readers, you want to come across as professional.  Your sign off process should include:<br /><ul><li>Create your copy in a word document, and use the spelling and grammar checker to catch misspellings.</li><li>Print off a copy of the article. Reading an article in this way can help you spot grammar and spelling that might not be spotted from a screen. (A tip that works in catching those illusive errors – read your article backwards.)</li><li>Ask someone outside of your team to read the article - a fresh pair of eyes will spot things that you don’t see any more.</li></ul><a href="http://www.businessofemail.com/19xxvkjzxmj"><strong>Written by denise cox, Lead Email Consultant</strong></a><br /> http://www.businessofemail.com/1aqe3mgalwc?rss=true Content isn't just the written word. There is visual and audio content as well. There is no question that the use of images in your email will enhance the look and feel of your newsletter - especially when it comes to attracting attention to your calls to action. So, it is important to prepare your images so that they will appear at their best. 12 Oct 2011 12:00:00 BST cd0c4261e13045a6078acfe57d433a98 How To Patricia O'Leary <span class="summary" id="articleSummary_7022285">Content isn't just the written word. There is visual and audio content as well. There is no question that the use of images in your email will enhance the look and feel of your newsletter - especially when it comes to attracting attention to your calls to action.  So, it is important to prepare your images so that they will appear at their best. </span> There are the <strong>three different ways </strong>you can add images to your articles:<br /><p><br /><span style="font-size: 13px;"><strong>1.  Add an Image using the Image Placeholder</strong></span><br /><br />The image placeholder allows you to add one image to the summary of the article and one image within the full story.  The image you see to the top right of this article was input using the Image Placeholder.<br /><br />Tthe Summary (front page) images are set to appear to the right or the left of the text and are automatically resized to between 100-120px in width.   As the image size is dictated by the width of the column, and every column width is different depending on the template design, this is the reason for the variable width sizes.<br /><br />The image that is added to the full story placeholder is also controlled by the column width, however in general it appears at its full size and only its alignment to the text is controlled by the layout.<br /><br /></p><table border="0"><tbody><tr><td style="text-align: center;"><span style="color: #ff0000; font-size: 13px;"><strong>4-minute Video<br />How to add Images using the Placeholder</strong></span></td></tr><tr><td style="text-align: center;"><a target="_blank" title="How to add an image using the Placeholder" href="http://www.businessofemail.com/12si65dyj4m"><img border="0" src="http://www.businessofemail.com/images/6131/18681/2072075/Play%20VIDEO%20placeholder.jpg" width="289" height="219" alt="VIDEO: How to add Images using the Placeholder" /></a></td></tr></tbody></table><p><br /><strong><span style="font-size: 13px;">2.  Add an Image to the Body of your Article using the Editor</span></strong><br /><br />This method of adding images is very useful when you want more control over the size, position and number of images to be added to your article.<br /><br />When you add an image into the body of an article you should be aware of the following:</p><ol><li>The images will always appear at the size they are saved at when uploaded unless you resize them after uploading</li><li>You can control where the images are placed in relation to the text, i.e.  they can be to the left or the right of the text or in between paragraphs etc</li><li>You can add more than one image into the editable content area of the Summary or Full Story</li></ol><p>Don't forget, you can resize or crop images using the Image Editor function within your Newsweaver account.</p><table border="0"><tbody><tr><td style="text-align: center;"><span style="color: #ff0000; font-size: 13px;"><strong>7-minute Video<br />How to use the Image Editor to Resize Images<br /></strong></span></td></tr><tr><td style="text-align: center;"><a target="_blank" title="Play How to use the Image Editor" href="http://www.businessofemail.com/1nr4xvyog6p"><img border="0" src="http://www.businessofemail.com/images/6131/18681/2072075/Play%20How%20to%20use%20Image%20Editor.jpg" width="293" height="219" alt="Play How to use Image Editor" /></a></td></tr></tbody></table><p><br /><br />The size of the image is determined by the number of columns and how these are distributed across the width of the newsletter.  The optimum width of any Newsweaver newsletter is 647 pixels - this matches width of an A4 sheet of paper.  But remember, not all of this space may be available to you - space is split between two or possibly three columns.<br /><br />The following sizing guidelines should be followed when adding images using the editor:</p><ul><li>Images for the Summary – 100–150 pixels wide</li><li>Images for the Main Article – 200-250 pixels wide<br /><br /><table border="0"><tbody><tr><td style="text-align: center;"><span style="color: #ff0000; font-size: 13px;"><strong>2-minute Video<br />How to Insert an Image using the Image Editor<br /></strong></span></td></tr><tr><td style="text-align: center;"><a target="_blank" title="Play how to Insert an Image using the Image Editor" href="http://www.businessofemail.com/16v190m0o2i"><img border="0" src="http://www.businessofemail.com/images/6131/18681/2072075/Play%20Insert%20Image.jpg" width="292" height="219" alt="Play Insert Image" /></a></td></tr></tbody></table></li></ul><p><span style="font-size: 13px;"><strong>3.  Add a Range of Images using the Image Gallery</strong></span><br /><br />If you have a collection of images or photographs you want to feature as part of an event you’ve held, a product range you wish to promote, or a range of new starters in your company, then the Newsweaver Image Gallery is the perfect tool to display this content.<br /><br />The Image Gallery at the end of this article page clearly demonstrates how it will look in the full story of your article.</p><table border="0"><tbody><tr><td style="text-align: center;"><span style="color: #ff0000; font-size: 13px;"><strong>3-minute Video<br />How to Use the Image Gallery to Add a Range of Images<br /></strong></span></td></tr><tr><td style="text-align: center;"><a target="_blank" title="Play How to use the Image Gallery" href="http://www.businessofemail.com/akahmwqt8t9"><img border="0" src="http://www.businessofemail.com/images/6131/18681/2072075/Play%20Add%20Image%20Gallery.jpg" width="291" height="218" alt="Play Add Image Gallery" /></a></td></tr></tbody></table><p><span style="font-size: 13px;"><strong><a href="http://www.businessofemail.com/19xxvkjzxmj">Written by Patricia O'Leary</a><br /></strong></span></p> IMAGE PLACEHOLDER http://www.businessofemail.com/images/6131/18681/2072075/IMAGE%20PLACEHOLDER_3.JPG http://www.businessofemail.com/4rfk00h9hru?rss=true "By using a microsite for our email newsletter, we can put as many articles as we want into each issue." Eleanor Buckley, SFPA Sea-Fisheries Protection Authority (SFPA) uses email newsletters to reach local and regional staff. The challenge was how to present a range and depth of content. They designed a template that made use of microsite technology to feature a depth of content through the use of the summary and article back pages. 12 Oct 2011 12:00:00 BST 2f50cef1a52a919a3aa30b40d4faad7d Case Study <strong>"By using a microsite for our email newsletter, we can put as many articles as we want into each issue." </strong>Eleanor Buckley, SFPA<br /><br />Sea-Fisheries Protection Authority (SFPA) uses email newsletters to reach local and regional staff. The challenge was how to present a range and depth of content. They designed a template that made use of microsite technology to feature a depth of content through the use of the summary and article back pages. <p><strong>Sea-Fisheries Protection Authority uses email newsletters to reach local and regional staff<br /><br /></strong></p><div class="node"><div class="content"><div>The Sea-Fisheries Protection Authority (SFPA) oversees the effective and fair regulation of the Irish Sea-Fishing and Seafood Sectors. A relatively new organisation, it had a directive to produce a content rich <a href="http://www.businessofemail.com/1u20bqxzita">email newsletter</a> for internal communications. The SFPA selected Newsweaver’s unique microsite technology to produce and send multi-page email newsletters to all staff and offices located around the country.</div><div> </div><div><b>Challenge:</b></div><div> </div><div>The SFPA needed to ensure that relevant internal news was disseminated in a timely fashion to staff.  Eleanor Buckley, Communications Manager for SFPA says they were looking for a solution that allowed them to get information out quickly and reduce the volume of emails sent. SFPA selected Newsweaver because email newsletters address the challenges of lessening lead times and reducing emails. Eleanor says Newsweaver also provided a unique microsite technology, which lets SFPA create as many back pages as are needed for an issue.</div><div> </div><div><b>Solution:</b></div><div> </div><div>By using a microsite for their email newsletter, SFPA can put as many articles as they want into each issue. The front page features article summaries, with a link for each that takes readers to a specific article located on a back page of the newsletter’s microsite. No additional IT help is required – as article back pages are automatically generated as needed. This ‘walled garden’ environment keeps readers within the email newsletter pages, and encourages multiple article readership. An additional benefit of the microsite is that multimedia, such as videos and photos, are easy to embed into the newsletter’s back pages.</div><div> </div><div><b>Results:</b></div><div> </div><div>SFPA first ran a pilot project to get feedback, identify content sources, create an editorial team and build a strategy for going forward. They then launched a monthly email newsletter. Almost a year later and engagement remains impressive. Open rates have been consistently above 60%. The SFPA has taken advantage of Newsweaver’s report system to track activity over several issues and have found that almost 90% of readers open at least one in three issues. In addition, most subscribers read three or more articles (out of seven offered) in every newsletter. Eleanor says they use these details to ensure important information has been received by staff, including content decisions for future editions.</div><div> </div><div> </div><div><div style="text-align: left;" align="center"><i><span style="font-size: 12pt;">“I upload content into my newsletter account and Newsweaver does the rest”</span></i><i><br /> </i><span style="font-size: 10pt; line-height: 115%;">Eleanor Buckley, Sea-Fisheries Protection Authority</span></div></div></div></div> SFPA SFPA http://www.businessofemail.com/images/6131/18681/2072075/SFPA.png http://www.businessofemail.com/images/6131/18681/2072075/SFPA_2.png http://www.businessofemail.com/1dpa6o6kyez?rss=true When: Tuesday, 22nd November 2011, 15.00 (GMT) Duration: 60 minutes Host: denise cox, Lead Email Consultant, Newsweaver Tips and ideas for managing this very important aspect of your digital marketing: Where can I source great content? What is great content? How do I present it? How can my content be used with both customers and leads?REGISTER NOW [ http://www.businessofemail.com/m9ht9yoipan ] 12 Oct 2011 12:00:00 BST ab185cb4e35ea79fb01179754d0f2224 Online Events <span style="font-size: 13px;"><strong>When:</strong>  Tuesday, 22nd November 2011</span>, <span style="font-size: 13px;">15.00 (GMT)</span><span style="font-size: 13px;"><strong><br />Duration:  </strong>60 minutes</span><span style="font-size: 13px;"><strong><br />Host: </strong> denise cox, Lead Email Consultant, Newsweaver<strong><br /></strong></span><br />Tips and ideas for managing this very important aspect of your digital marketing:<br /><ul><li>Where can I source great content?</li><li>What is great content?</li><li>How do I present it?</li><li>How can my content be used with both customers and leads?</li></ul><a target="_blank" title="Register for this webinar" href="http://www.businessofemail.com/m9ht9yoipan"><span style="font-size: 13px;"><strong><span style="color: #cd052a;">REGISTER NOW</span></strong></span></a><br />